Protecting Your Progress

Website Rebuild with SEO

Replacing a site that is not performing, without losing whatever search visibility it has already built. A rebuild done without care for SEO can undo years of ranking progress in a matter of days.

A website rebuild is one of the highest-risk moments for a business's search visibility. Change the URLs, remove content that Google has indexed, or migrate without proper redirects in place, and rankings that took years to build can disappear within weeks.

We manage rebuilds with SEO as a primary concern throughout the process. Before a single page is redesigned, we audit what the existing site has. Which pages rank, which keywords they rank for, and what technical issues exist. The rebuild preserves and improves on what is working while addressing what is not.

URL structures are maintained or properly redirected. Existing content is carried over and improved rather than deleted and rewritten from scratch. Technical SEO requirements are built into the new site rather than added later. Google is notified of the changes in the right way and at the right time.

This service suits businesses with an existing website that has some search presence but needs replacing due to age, poor performance, or a change in the business. The goal is a better site that starts its life in a stronger search position than the one it replaced.

Website Rebuild FAQs

Will I lose my Google rankings during a rebuild?

Not if it is handled correctly. We use 301 redirects and careful content mapping to ensure that Google understands where your old pages have moved, preserving your hard-earned search visibility.

Can I change my domain name during a rebuild?

Yes, but it adds another layer of risk. We manage domain migrations using Google Search Console's Change of Address tool and comprehensive redirect maps to minimise any temporary dip in traffic.

How do you decide what content to keep?

We audit your existing site to identify which pages are currently driving traffic and ranking for valuable keywords. We prioritise keeping and improving this content while removing or consolidating underperforming pages.

Contact Us

Have a project in mind? We’d love to hear from you. Send us a message and we’ll get back to you as soon as possible.

Email Us

hello@allertondigital.co.uk