Technical SEO

A website can have well-written content, a professional design, and a good reputation, and still rank poorly because of technical issues that prevent Google from reading it correctly. Pages that are not indexed. Load times that exceed what Google considers acceptable on mobile. Duplicate content caused by incorrect URL handling. Crawl errors that mean important pages are never reached by Google's bots.

Technical SEO is the work of identifying and fixing those issues. We start with an audit of the site as Google sees it: not as it appears in a browser, but as it appears to a crawler. This reveals the specific technical problems that are limiting rankings and provides a prioritised list of what to fix.

Common findings include pages that have been accidentally blocked from indexing, images that are slowing the site below acceptable load thresholds, missing or incorrect schema markup that prevents rich results from appearing, and canonical tag errors that cause Google to index the wrong version of a page.

Technical SEO work is usually a one-off project followed by monitoring to ensure the fixes hold. For sites that are updated frequently or run on platforms that tend to introduce technical issues over time, we include technical checks as part of our monthly retainer service.