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Terms of Service

Last updated: April 2026

These terms govern the relationship between Allerton Digital ("we", "us", "our") and any client or prospective client ("you") who engages or enquires about our services. By proceeding with an enquiry or engagement, you confirm that you have read and accept these terms.

Our services

Allerton Digital provides web design, SEO, and related digital services to UK service businesses. The specific scope of work for each engagement is agreed in writing before any project begins. We do not begin work without a written confirmation of scope and agreed pricing.

Pricing and payment

Our pricing is fixed and agreed in advance. We do not charge by the hour for standard project work. The following payment terms apply:

  • A deposit is required before work commences on any new project. The deposit amount will be stated in your written quote.
  • The remaining balance is due on project completion, prior to handover or go-live.
  • Ongoing retainer services (SEO, maintenance) are billed monthly in advance.
  • Invoices are payable within 14 days of issue unless otherwise agreed in writing.

We reserve the right to pause or suspend work where payment is overdue by more than 14 days.

Your responsibilities

To allow us to deliver on time and to the agreed standard, you agree to:

  • Provide all required content, assets, and approvals within agreed timeframes.
  • Ensure that any content you supply does not infringe third-party intellectual property rights.
  • Nominate a single point of contact on your side for the duration of the project.
  • Respond to review requests within five working days. Delays caused by late feedback may affect delivery timelines.

Intellectual property

All design work, code, and content produced by Allerton Digital remains our intellectual property until the final balance has been paid in full. Upon receipt of final payment, ownership of all project deliverables transfers to you, with the exception of any licenced third-party assets (fonts, stock imagery, plugins) which remain subject to their respective licence terms.

We reserve the right to display completed work in our portfolio unless you request otherwise in writing at the time of project completion.

SEO results and expectations

SEO results are not guaranteed. Search engine rankings depend on factors outside our control, including algorithm changes, competitor activity, and the age and authority of your domain. We commit to applying best-practice techniques consistently and transparently. We will never make claims we cannot substantiate, and we will not guarantee first-page rankings or specific traffic volumes.

Cancellations

You may cancel a project at any time by providing written notice. Work completed up to the point of cancellation will be invoiced at the agreed project rate on a proportional basis. Deposits are non-refundable once work has commenced. Monthly retainer services may be cancelled with 30 days written notice; no partial-month refunds are provided.

Limitation of liability

To the extent permitted by law, Allerton Digital's total liability for any claim arising from our services is limited to the total fees paid by you in the three months preceding the claim. We are not liable for indirect, consequential, or loss-of-profit claims.

Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these terms

We may update these terms from time to time. The date at the top of this page reflects the most recent revision. We will not apply revised terms retrospectively to projects already under way.