Allerton Digital ("we", "us", "our") is committed to protecting your personal data. This policy explains what information we collect, why we collect it, and how we use it. It applies to all visitors and enquirers who interact with allertondigital.co.uk.
Who we are
Allerton Digital is a web design and SEO agency registered in England and Wales. We are the data controller for any personal information collected through this website. You can contact us at hello@allertondigital.co.uk with any data-related queries.
What data we collect
We collect personal data in the following circumstances:
- Enquiry and contact forms — your name, email address, phone number (if provided), and the content of your message.
- Project and quote requests — business name, website URL, project details, and any other information you choose to include.
- Analytics — we use Google Analytics to collect anonymised data about how visitors use our site, including pages visited, time on site, and general location (country/region level). No personally identifiable information is collected through analytics.
- Cookies — our site uses essential cookies required for the site to function, and analytical cookies subject to your consent.
Why we collect it
We process your data on the following legal bases under UK GDPR:
- Legitimate interest — to respond to enquiries and provide the services you have requested.
- Consent — for analytical cookies, where you have explicitly agreed.
- Contractual necessity — once a project is agreed, to fulfil our obligations to you as a client.
How long we keep your data
Enquiry data is retained for up to 12 months from the date of contact. If you become a client, relevant project data is retained for up to 6 years in line with standard UK business record-keeping requirements. You may request deletion at any time by contacting us directly.
Who we share your data with
We do not sell or rent your data. We may share it with:
- Google Analytics — for anonymised site usage data.
- Our email provider — to receive and respond to your enquiries.
- Vercel — our hosting provider, who processes requests made to this website.
All third parties are required to handle your data in accordance with applicable data protection law.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data where there is no legitimate reason for us to retain it.
- Object to processing based on legitimate interest.
- Request restriction of processing in certain circumstances.
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, contact us at hello@allertondigital.co.uk. We will respond within 30 days.
Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website after any changes constitutes acceptance of the updated policy.
Related pages: