Trades & Construction

Most trades businesses get their work through word of mouth. That is valuable, but it has a ceiling. The customers who come through referrals are already warm. The customers who come through Google are new: people who were not already aware of the business, searching specifically for what it offers, often with an urgent need.

A plumber who appears in the top three Google results for emergency plumber searches in their town is capturing demand that would otherwise go to a competitor. That position is not achieved by having a nice website. It is achieved by having a website that Google can read correctly, a Google Business listing that is complete and consistent, and pages that clearly state the services offered and the areas covered.

We build websites for trades and construction businesses that are straightforward to navigate and fast to load on mobile, where the majority of urgent local searches happen. We set them up correctly for local search from launch day and manage the ongoing search presence for businesses that want to stay visible without thinking about it.

For trades businesses specifically, the contact path is critical. A form that takes three minutes to fill in will lose enquiries to a competitor whose site has a phone number visible at the top of every page. We build sites where getting in touch is the easiest thing to do.