Modern Performance

Website Redesign

Replacing an outdated site with something that works. Better design, better performance, and no loss of existing search rankings.

An outdated website costs a business in ways that are easy to underestimate. Visitors arrive on a site that looks ten years old and leave before reading a word. The site is slow on mobile, where most local searches happen. The contact page requires too many steps. The business looks less credible than competitors with newer sites.

A redesign addresses all of that. The visual presentation is updated. The mobile performance is fixed. The structure is simplified so visitors can find what they need and get in touch without friction. The content is reviewed and improved to better reflect what the business actually does and who it does it for.

Critically, a redesign is done carefully from an SEO perspective. The pages that currently rank are identified before any work starts. Their URLs are preserved or properly redirected. The content that is generating search traffic is carried over and improved rather than replaced. Google is informed of the changes correctly.

We do not redesign sites for aesthetic reasons alone. The question we start with is what the current site is failing to do, and what a redesigned site would do differently. The answer to that question shapes the scope and the price.

Website Redesign FAQs

How do I know if my website needs a redesign?

If your site is slow, difficult to use on mobile, or not generating enquiries, it is likely time for a redesign to improve performance and conversion.

Will a redesign affect my existing SEO?

We take careful steps to preserve your existing rankings, including setting up proper redirects and maintaining your most valuable content.

Contact Us

Have a project in mind? We’d love to hear from you. Send us a message and we’ll get back to you as soon as possible.

Email Us

hello@allertondigital.co.uk